What is the difference between UK: Athletics, and RunBritain (and Real Buzz)?

UK Athletics is the national governing body for athletics in the UK.

RunBritain is the brand UK: Athletics use (together with England, Scotland, Wales and Northern Ireland) Athletics to focus on road running.

www.runbritain.com is the web presence of the above brand, and is set up as a portal for all things to do with road running. It is operated by RealBuzz.

www.realbuzz.com is a web portal that covers Health & Fitness, Sport & Leisure, Food & Diet and Active Travel.